Relations between Brazil and the United States have historically been complex, reflecting a variety of economic, political and social interests, now and in January 2025, especially divergent due to the election of Donald Trump.
With the rise of a new Republican presidential term in the United States, very worrying issues arise that put Brazil, the mother ship of South America, at risk of drifting.
One of the main focuses of inconsistency can be found in economic approaches. Historically, Republicans have favored free market policies and reduced government intervention in the economy. This may conflict with Brazilian policies that, in some cases, favor greater state participation in the economy and in strategic sectors, such as energy and infrastructure, for example.
Specifically, in the case of Brazilian companies, these dynamics will have significant impacts. US tax and trade policies will influence exchange rates, investment flows and market opportunities. Thus, it is clear that businesses that operate internationally or depend on imports and exports will need to reassess their priorities very frequently.
Furthermore, US policies towards South America as a whole can affect the business environment in Brazil. This includes US influence on regional politics and economics, which can alter the balance of power and business opportunities on the South American continent.
Therefore, Brazilian companies need to understand different relevant scenarios that can directly affect their relationships with their current and potential customers. Closely monitoring these policies and adapting to them will be crucial to successfully navigate a market that promises great volatility.
We at Catania, regardless of your business segment, develop in-depth understanding of the market and the behavior and predispositions of current and potential customers, determining scenarios and providing exclusive knowledge for your business.
Contact us to count on a high-level of experienced and specialized service.
