THE VIRTUAL BUBBLE OF EACH ONE OF US! DO YOU KNOW HOW TO ALLY YOURSELF WITH THE GROWING POWER OF DIVERSITY IN ONLINE SHOPPING

THE VIRTUAL BUBBLE OF EACH ONE OF US! DO YOU KNOW HOW TO ALLY YOURSELF WITH THE GROWING POWER OF DIVERSITY IN ONLINE SHOPPING

In today’s digital world, diversity is not just a buzzword, but a strategic foundation factor for companies that want to thrive. The ability to offer specific products and services to different behavioral profiles not only expands market reach, but also strengthens the connection with consumers. In fact, diversity is a reflection of the globalized society in which we live, where people of different identities express unique needs and preferences that are often not met by conventional products and services. Understanding this reality reveals the need to add new dimensions to marketing positions. By recognizing and valuing this issue, companies expand their market reach, strengthen customer loyalty and promote inclusion. Businesses […]

WE BRAZILIANS | OUR BRAZILIAN COMPANIES! BRAZIL: A “MOTHERSHIP” AT RISK OF BEING ADRIFT

WE BRAZILIANS | OUR BRAZILIAN COMPANIES! BRAZIL: A “MOTHERSHIP” AT RISK OF BEING ADRIFT

Relations between Brazil and the United States have historically been complex, reflecting a variety of economic, political and social interests, now and in January 2025, especially divergent due to the election of Donald Trump. With the rise of a new Republican presidential term in the United States, very worrying issues arise that put Brazil, the mother ship of South America, at risk of drifting. One of the main focuses of inconsistency can be found in economic approaches. Historically, Republicans have favored free market policies and reduced government intervention in the economy. This may conflict with Brazilian policies that, in some cases, favor greater state participation in the economy and in […]

THE VIRTUAL BUBBLE OF EACH ONE OF US! “JOURNAZISM” | TRUMP AND THE APOCALYPTIC JANUARY 20th

THE VIRTUAL BUBBLE OF EACH ONE OF US! “JOURNAZISM” | TRUMP AND THE APOCALYPTIC JANUARY 20th

On the internet, much of the political news content increasingly shows sensationalist and provocative positions to attract audiences. Coverage of controversial political figures, such as Donald Trump, is currently the best fuel for apocalyptic inflammation. The “criminal” need to promote one’s own ideological and economic interests, the urgency to publish exclusive news and the pressure for clicks have mutilated due diligence in journalism. In addition, the proliferation of social media platforms and the ease of disseminating information allow and contribute to radical perspectives being the guiding principle of most news stories. So, do you believe that on January 20th, the day Donald Trump is inaugurated as President of the United […]

WE BRAZILIANS! THE IMPACTS OF TRUMP’S VICTORY ON OUR LIVES

WE BRAZILIANS! THE IMPACTS OF TRUMP’S VICTORY ON OUR LIVES

Donald Trump’s recent victory in the US presidential elections will have repercussions not only on Brazilian foreign policies, but also on domestic issues and, therefore, on the lives of Brazilians: political, economic, social, legislative aspects, and much more. ECONOMY Sectors such as agriculture, biofuels, and iron and steel may face significant challenges with a potential reduction in exports to the US. An increase in tariffs on imports and the imposition of additional trade barriers are expected. ELON MUSK The rivalry between Elon Musk and Supreme Court Justice Alexandre de Moraes will gain new and incisive dynamics now under Trump’s approval, generating complex instability within the Brazilian legislative and executive branches. […]