In today’s digital world, diversity is not just a buzzword, but a strategic foundation factor for companies that want to thrive. The ability to offer specific products and services to different behavioral profiles not only expands market reach, but also strengthens the connection with consumers. In fact, diversity is a reflection of the globalized society in which we live, where people of different identities express unique needs and preferences that are often not met by conventional products and services. Understanding this reality reveals the need to add new dimensions to marketing positions. By recognizing and valuing this issue, companies expand their market reach, strengthen customer loyalty and promote inclusion. Businesses […]
